Customer Lifecycle Management

Customer lifecycle management is the measurement of multiple customer-related metrics, which, when analyzed for a period of time, indicate performance of a business.

The CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross and up-selling, and lapsed customer win-back.

Our offerings include:

  • Contact Centers.
  • Telesales.
  • Customer acquisition.
  • Onboarding.
  • Technical Support Services

Product Features & Benefits

    • AI powered meta data extraction.
    • Centralized storage.
    • Reports offered in Excel, CSV,HTML
    • Performance management.
    • Alert and reminders.
    • Risk profiling.
    • Configurable templates.

  • Improve your profit margin.
  • Concentrate on core business and become more productive.
  • Reduction in abandoned calls by at least by 20%.
  • 30-40% increase in First Call Resolution.
  • Reduction in call operations by around 18%.
  • Increase in customer retention.
  • 24*7 support ensures continuity in operations throughout the year

Challenges & Solutions

Reduced focus by businesses on their core focus.
Outsourcing to manage customer acquisition to management.
Building capacity and competency to manage customers with technology adaptation.
Engage experts to manage this whilst adopting state of the art technologies and platforms.

Use cases Industry wise



Resource Center


Case Study GTBank Lifecycle 508 KB 38 downloads


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Tel. +254 738 770 186/ 734 770 187
Fax +254 202 246 186